The “Why”



The “WHY” is to bring life changing transformation to the lives of others. My beginning in real estate started in commercial real estate. The realization came that residential allows a different fulfillment- one that gives me the privilege to work as a catalyst to change people’s lives. Those that I am privileged to work with, have a dream. And their dream becomes my dream. I am a “do-what-it-takes Realtor”. Dog walker, box-scooper, house painter, last-minute box packer. Encroachment fixer, permit solver, asset protector. Teacher, cheerleader, counselor, comforter, guide. I trust you will come to know the Annette Lawrence Difference. You have a dream. Therefore, I have a dream.

Mission Statement

 My promise to you is to be the real estate agent I would hire. An agent who :

  • Earns your trust,

  • Performs to the maximum of her ability,

  • Calls upon all her resources and

  • Always has your back.

I commit to meet you where you are in your journey and to be:

  • Compassionate

  • Gentle

  • Patient

As we achieve the goal of selling your home or finding you a new home.


"Annette completely exceeded my expectations as a Realtor. She truly does “eat, sleep, and breathe” real estate. Your concerns, hopes, and fears seem to become hers also. I have now purchased two homes under her guidance, and will be using her to sell my home with absolutely no hesitation. She exhibits a comforting presence in possibly complex and uncertain times. She also has a way of making you feel like you are her only “client” when that is far from the truth. Her knowledge of our special market really can make a world of difference. There is absolutely no other choice for a top-notch Realtor to trust your heart and home with.”   - Teresa Ramer

“Words truly cannot convey our appreciation for all that you have accomplished on our behalf. Never in our wildest dreams, did we imagine this horse ranch would be our next journey. Each day, we look out our back yard and the peacefulness that fills our minds and warms our hearts is evidence of your hard work and determination with selling our beloved, Laura Street. There were doubts that the perfect buyer would come along, but never a doubt that we had the best team working for us. We are blessed beyond belief to have obtained this dream opportunity and know with certainty that this would not have been possible without your talent and dedication to us. ”  - Shaun and Ashley Miller

“Annette gave us greater service than a seller could hope for with our being out-of-state. We appreciated the weekly updates and the feedback on every showing. She seemed to have the attitude that it was her personal home for sale and made quick decisions with prompt action to remedy any problem that arose. She was diligent in making sure the home was locked and lights out after showings, she noticed an unpleasant odor in the house and removed garden chemicals in the garage to a closed container outside, and after closing the sale she even went through a smelly, slimy garbage bin to locate my wedding rings I inadvertently scooped up with trash and then made sure they were safely delivered to me in North Carolina! She truly cares about her clients and does whatever she can to ensure a successful sale. We’re very happy we chose Annette.”  - Judith Kusen



My involvement in real estate started in March 1983 as co-owner of a commercial real estate brokerage. I was responsible for thirty-five full-time agents and administrative staff. My company owned and managed office buildings and shopping centers throughout Tampa Bay.  In 2001, I transitioned to residential real estate, affiliating with Coldwell Banker. In 2004, I affiliated with RE/MAX whose corporate philosophy is more in alignment with my entrepreneurial nature. I successfully survived the great recession and the real estate market nosedive, gaining expertise in short sales, foreclosures and distressed properties. I am a full-time agent. I answer my phone. I am hands-on and I am present every step of the way. I truly care about my clients and work diligently to help clients achieve their real estate goals. I have a full-time marketing assistant who is also present for showings and open houses. I handle an inventory of no more than 15 listings. This allows me to give sellers and their properties my full attention. I have sold horse ranches, waterfront properties, celebrity homes and properties in unique situations. I am an agent that seeks solutions and results. I was an early adopter of YouTube and profiled in New York Times contributor, Michael Miller’s book “YouTube for Business”. I was ABC Action News “Featured Agent” and “MLS Expert”. I was an International Mastermind speaker “Best Practices for Success” series. I am the developer of CIS Score and CIS, a pro-active way for sellers to participate in the pricing of their property. I am also honored to be a member of the RE/MAX Hall of Fame. I look forward to being your “go-to” for real estate.  "How can I help you today?"